BUILDING MINDSHARE AND MARKETSHARE
FOR TECHNOLOGY COMPANIES
GET TO KNOW US
"Take3 has been a true partner and
behind-the-scenes secret weapon."
GET TO KNOW US
"Take3 has been a true partner and
behind-the-scenes secret weapon."
Sydney Sloan, CMO, Drata
OUR
EXPERTISE
MESSAGING STRATEGY
GO-TO-MARKET STRATEGY
CMO ADVISORY SERVICES
CUSTOMER STORIES
CONTENT MARKETING
SALES ENABLEMENT
OUR
CLIENTS
Our sweet spot is enterprise software. We've aced all the acronyms - AI, BI, CRM, ECM, BPM - plus mobility services, databases, the cloud and more. Our clients include the biggest names in tech as well as emerging companies poised to disrupt their industry.
OUR
WORK
It's a problem common to software startups: Good technology, bad messaging.
Our challenge was to concisely convey the benefits of an easy-to-deploy product that improves the performance of enterprise apps.
Our solution: “Snap In. Speed Up. Scale Out.”
Compelling and memorable, these six simple words established the messaging framework that we rolled into web copy, sales decks and other marketing materials.
This mobility software provider asked us to lay the groundwork for its entry into the enterprise market.
We started where we always do—with the customer. Our playbook helped Sales engage the right stakeholders, uncover their needs, identify high-value use cases, and have a conversation based on business value.
After early wins, the company raised another $45M to accelerate sales. And we’ve gone on to refine their GTM in the financial services and healthcare markets.
Nothing grabs the interest of a prospect better than a good story.
And nothing speaks louder than customers sharing their own experiences in their own words.
Here, we shifted an ECM leader
away from its tired case study format to storytelling kits filled customer anecdotes, quotes and stats.
The kits empower reps to have smarter conversations with prospects, moving beyond speeds and feeds to real customer issues and value.
When it comes to engaging customers, B-to-B marketers are way behind their B-to-C counterparts.
That’s the provocative position we advanced in a thought leadership program to support the launch of a new customer analytics product.
To make the point, we surveyed hundreds of marketers on their customer engagement practices.
The controversial conclusion sparked conversations about using analytics to build longer, stronger customer relationships in the B-to-B space.
What business are you in?
For a company created by a three-way merger, there's with no easy answer.
Here, we worked closely with the CMO to stake out a differentiated market position for a new geospatial imaging firm. We rationalized its service offerings and created a unified value proposition—“Acquire. Analyze. Answer.”—that we rolled across verticals and solutions.
A new website and sales materials introduced the new company—its identify now without question.
There’s a world of data out there. This project turned that data into a new product offering for a leader in predictive analytics.
We surveyed the competitive landscape, got in the heads of data scientists, landed on a differentiated value proposition, and then recommended product packages and pricing, We also delivered a demand gen plan and assets to kick-off marketing and sales.
Our client gained a new revenue stream. And our work paid for itself more than two times over with the first sale.
OUR
CORE TEAM
We love to partner with clients on gnarly strategic issues.
With years of senior leadership experience, we know how to get marketing initiatives focused and moving forward.
Becky Kaske-Johnson
Super Power: Asking the right questions.
Favorite Book: Anything by Jhumpa Lahiri, Haruki Murakami, Jeffrey Eugenides or Ann Patchett.
Favorite Vacation: Travelling through Japan with my 3 kids and husband. They all became sushi lovers, and it warmed my soul to take them to a place I'd lived.
Greatest Challenge Overcome: Giving a keynote speech to 1500 people at an industry conference. A more humorous close second, however, is giving birth to three gigantic babies (my youngest was 10 pounds).
Katharine Petersen
Super Power: Finding just the right word.
Favorite Book: Too hard to pick just one. But the authors taking up the most space on my bookshelves are Margaret Atwood, Barbara Kingsolver, Bruce Hornsby, Bill Bryson, and Richard Russo.
Favorite Vacation: Not sure if it was a vacation or a lifestyle, but the best six months of my life were spent touring the western US in a VW van.
Greatest Challenge Overcome: Maintaining my sanity and marriage during a nine-year, down-to-the-studs, home remodel.
FUN
FACTS
14
YEARS IN BUSINESS
450+
SUCCESSFUL ENGAGEMENTS
731
ZOOM MEETINGS
10M+
TIMES WE'VE UTTERED THE WORDS VALUE, CUSTOMER OR MESSAGING
